THE CREATIVE ARCHIVES
The right creators.
The right connections.
From identifying creators who fit a brand’s audience to coordinating outreach and tracking responses, I’ve supported influencer campaigns across agency work and independent projects.
Finding the right people is equal parts research, relevance, and real connection.
KLO MARKETING - CAMPAIGN
Smile Express.
Following SmileDirectClub’s 2023 bankruptcy, I supported a social and influencer outreach campaign for Smile Express through my work at KLO Marketing.
I connected with 400+ former SmileDirectClub customers across Instagram and TikTok and approached 100+ influencers about potential partnerships, helping organize communication and prospect tracking along the way.
Top influencers reached:
UCF - CAPSTONE CLASS PROJECT
Qreate Coffee.
For my final project at UCF, our team developed a marketing campaign for Qreate Coffee, a local neighborhood coffee shop. I led the creator-outreach portion, researching and contacting local food bloggers and influencers for a media day celebrating the café’s new location.
My focus was on creators whose audiences aligned with the brand and the Orlando community, with personalized invitations and an organized outreach list.
Bi-weekly reports from my three-month outreach effort
