WORK / FREELANCE CASE STUDIES / RODBENDERS
Made for the feed.
Built for the crowd.
Rodbenders Raw Bar & Grill is a laid-back neighborhood favorite in Cutler Bay, Florida, known for its welcoming atmosphere, casual dining, and lively game-day gatherings.
Throughout the partnership, I developed 142 social media posts spanning football season, menu highlights, event promotions, holidays, and personality-driven campaigns tailored to Rodbenders’ local audience.
CLIENT:
Rodbenders Raw Bar & Grill
FOCUS:
Social Media Management, Game-Day
Promotions & General Content
DELIVERABLES:
Social graphics, Promotional
Campaigns, Edited Videos
PROJECT DATES:
June 2025 – August 2026
THE CREATIVE
Made for the moment.
One brand, different occasions. Three distinct collections that show how the creative shifts from sports energy to seasonal humor to menu highlights.
FOR THE LOVE OF THE GAME
Sports schedules, big-screen watch parties, and the playful side of being a regular on game day.
FEATURED PERSONALITY CAROUSEL
Created during the 2026 FIFA World Cup, this playful carousel put a Rodbenders twist on the global excitement surrounding soccer. By turning everyday bar habits into humorous “red card offenses,” the campaign connected a trending cultural moment with the restaurant's personality, creating timely, relatable, and shareable content for its local audience.
HOLIDAY & EVENT PROMOTION
A reason to celebrate.
Seasonal moments made more memorable through playful concepts that fit the personality of the bar.
St. Patrick’s Day
Valentine’s Day
Give them something to crave.
FOOD & MENU HIGHLIGHTS
Menu features, food-first posts, and everyday reasons to stop by and satisfy your cravings. This collection features selected menu and food graphics and photos.
Halloween
FOR THE LOVE OF THE GAME
FEATURED PERSONALITY CAROUSEL
HOLIDAY & EVENT PROMOTION
FOOD & MENU HIGHLIGHTS
PUBLISH
The Execution
Translate concepts into feed posts and supporting stories, with video edits that bring the in-person experience to life.
DESIGN
The Creative
Give each moment its own idea: bold graphics for games, humor for holidays, and appetite-driven content for food.
PLAN
The Calendar
Plan around the games, seasonal moments, food specials, and local events that matter to the audience.
THE CREATIVE APPROACH
The strategy behind
the scroll.
RODBENDERS IN MOTION
Now playing:
Your Best Edits.
Food Close-Ups
Event Atmosphere
Drinks & Bites
THE RESULTS
The proof is in
the numbers.
Original content at scale, alongside measurable growth from a documented three-month reporting period.
142
POSTS CREATED THROUGHOUT
THE ENTIRE PARTNERSHIP
164K+
VIEWS
+45.5%
INCREASE IN REACH
+7%
INCREASE IN FOLLOWERS
*These three performance metrics reflect a three-month reporting period, during which 45 feed posts and 70 stories were published. These results represent only this period, not the full duration of the partnership.
