WORK / FREELANCE CASE STUDIES / ORLANDO MENDEZ
Built for the stage.
Designed for the scroll.
For a performer, every show is another opportunity to make an impression—before the first note is ever played.
Orlando Mendez, known as the "Cuban Cowboy", blends country music with his Cuban heritage and South Florida roots.
My creative work spanned artist marketing, full-scale song release campaigns, promotional video shoots and editing, official single cover artwork, and tour announcements. From bringing new music to life visually to promoting live performances, each project was designed to capture Orlando's personality and connect with his growing audience.
The goal: create a cohesive, recognizable artist presence through strategic storytelling, standout visuals, and engaging content that builds excitement both on and off the stage.
CLIENT:
Orlando Mendez
FOCUS:
Artist Marketing, Show/Event Promotion, Digital Flyers
DELIVERABLES:
Tour calendars · Event Graphics · Promotional Campaigns
PROJECT DATES:
March 2024 - February 2026
THE CREATIVE
On the road &
on the radar.
A great show graphic should make the details impossible to miss—while still feeling like the artist behind the music.
Made for the music,
not just the moment.
"Pourin' Whiskey
on Lonely"
I designed the official cover artwork for Orlando Mendez’s single, “Pourin’ Whiskey on Lonely.” Neon lettering, western-inspired details, and a moody nighttime palette give the release a look of its own—separate from the promotional graphics created for his live performances.
DELIVERABLE:
Official single cover artwork
MY ROLE:
Cover art design · Creative concept
THE MOMENT
Create the buzz.
Bring new releases to life through full song campaigns, promotional video shoots and editing, and original artwork, including the official cover for Pourin' Whiskey on Lonely.
THE DETAILS
Make it memorable
Turn tour schedules, festival appearances, and live-show announcements into eye-catching promotional content that builds excitement and makes every performance easy to discover.
THE CREATIVE APPROACH
Personality first.
Details always.
THE ARTIST
Find the feel.
Build around Orlando's signature Cuban-meets-country identity, creating distinctive visuals and content that reflect his personality while keeping his artist presence recognizable.
ORLANDO MENDEZ N MOTION
Now playing:
Your Favorite Playlist.
"Beers Back Home" - Single
Event Atmosphere
Cuban/Personality Post
"Grandpa's House" - Promotion
THE RESULTS
The proof is in
the numbers.
Original content at scale, alongside measurable growth from a documented three-month reporting period.
15
SONGS PROMOTED
Throughout Our Partnership
106,991
SPOTIFY STREAMS
"Modern Day Pirates"
23,373
SPOTIFY STREAMS
"Pourin' Whiskey on Lonely"
