WORK / CASE STUDIES / MIAMI PORTFOLIO COLLECTION
Built for the agent.
Made for the market.
One brokerage. Individual brands. An in-house marketing program built to give every agent a story and strategy of their own.
As Marketing Director at Miami Portfolio Collection (MPC), I developed the brokerage’s in-house, full-service agent marketing program, bringing together brand strategy, creative direction, and personalized marketing support.
The process begins with an in-depth, two-hour brand discovery session, where I get to know each agent’s personality, business goals, target audience, and vision. From there, I create a customized Brand Blueprint that serves as the creative foundation for everything moving forward—from social media campaigns and property marketing collateral to personalized video content produced in our in-house recording studio.
Beyond individual agent branding, I also lead brokerage-wide marketing initiatives, digital campaigns, and creative projects that strengthen MPC’s overall brand presence.
The goal: Create thoughtful, cohesive marketing that reflects the individual behind the brand, rather than relying on a one-size-fits-all approach.
COMPANY:
KW Miami Portfolio Collection
ROLE:
Marketing Director
FOCUS:
Marketing Program Development, Agent Branding & Creative Direction, Social Media Strategy & Content Creation, Digital & Print Marketing Campaigns, Brokerage-Wide Marketing & Recruitment, Brand Strategy & Video Content Development
WORKING DATES
SEPTEMBER 2025 - PRESENT
DELIVER
Cohesive
branding.
We use that foundation across social media, print, listing campaigns, and video storytelling through our in-house studio.
DEFINE
One clear
creative direction.
I translate that discovery into a Brand Blueprint—a shared foundation for how their brand should look, sound, and show up.
DISCOVER
Two hours.
All about them.
An in-depth conversation to understand the agent's business, goals, voice, target audience, and the impression they want to leave.
THE SYSTEM BEHIND THE WORK
Branding backed by a
blueprint
I created MPC's in-house, full-service marketing program around one simple idea: get to know the person before you build the brand.
Rather than starting with a flyer or a template, I sit down with each agent for a dedicated two-hour discovery session. We explore their goals, audience, personality, and long-term vision. I turn those conversations into a personalized Brand Blueprint—the reference point for their identity, campaigns, and marketing materials moving forward.
AGENT BRANDING
Different agents. Distinctive brands
