WORK / CASE STUDIES / KLO MARKETING
A boutique agency.
A bigger perspective.
CLIENT:
KLO Marketing & Clients
EXPERIENCE:
Boutique agency / Multi-Client Creative Support
FOCUS:
Social Media, Content Creation, Creative Production
SELECTED CLIENT WORK
Hilton & Capital Vacations · Drybar Orlando · Smile Express
PROJECT DATES:
FALL 2023 - 2025
A strategic approach to social—made for brands of all shapes and sizes.
KLO Marketing partners with businesses and established brands to build social media strategies rooted in purpose, personality, and genuine connection. From creative content to strategic planning, the agency's approach is about more than filling a feed—it is about making every piece of content count.
During my time at KLO as Creative Intern, I supported social media and content projects across hospitality, travel, lifestyle, and service-based accounts. My responsibilities included content planning, on-site capture, short-form video editing, social scheduling, influencer research/outreach, and reporting support.
INFLUENCER / OUTREACH RESEARCH
Smile Express
Led a three-month influencer outreach campaign for Smile Express following SmileDirectClub’s bankruptcy, connecting with 400+ former customers and reaching out to 100+ influencers to explore potential partnerships, expand brand awareness, and strengthen audience engagement.
TRAVEL & HOSPITALITY / CONTENT PLANNING
Hilton & Capital Vacations
Assisted with content planning and shot list development for out-of-town and out-of-state photo and video shoots for Hilton and Capital Vacations, two of KLO Marketing’s clients during my internship, helping organize creative concepts and capture needs to align with each brand’s vision.
LIFESTYLE / ON-SITE CONTENT
Drybar Orlando
Supported on-site content capture focused on the salon experience, creating opportunities for authentic, social-first photos and short-form video.
AGENCY / DIGITALMARKETING
KLO Marketing
Agency creative spanning digital campaigns, social content, video editing, and marketing support for a range of client brands, while also contributing to KLO Marketing’s own branded social media presence and content strategy.
Different brands.
Different creative needs.
Agency work rarely looks the same from one client to the next. Here are a few of the areas I supported, each with its own audience, creative requirements, and approach.
THE CREATIVE
CREATIVE
Make it scroll-worthy
Created social graphics, edited short-form videos, and developed engaging content while adapting to each brand's distinct visual identity and voice.
PRODUCTION
Capture the moment.
Supported on-site photo and video shoots, capturing original content designed to highlight each brand's personality, products, and experiences.
THE STRATEGY
Start with the brief.
Collaborated with creative and account teams to develop content ideas, plan campaigns, and prepare shot lists tailored to each client's goals and audience.
THE CREATIVE APPROACH
The work behind
the work.
EXECUTIO N
Bring it all together.
Supported content calendars, scheduling, influencer outreach, and performance reporting to keep campaigns organized and social channels moving.
EXECUTION
KLO MARKETING CLIENTS IN MOTION
Now playing:
The Agency Edit.
BASH Orlando - Party Planning Service
Drybar Orlando - Salon
Runway To Hope - Bloomingdale's Bash
Drybar Orlando - Salon
WHAT I TOOK WITH ME
More than just socials.
A bigger perspective.
Working across several brands taught me to think beyond individual deliverables: to adapt to different audiences, work within distinct brand voices, and understand how creative execution supports a larger marketing strategy.
